02 Marketing Local Business Online - What is Internet Marketing?



What is Internet Marketing? Why does Internet Marketing matter to you and your Local Business?

Previously, we discussed Marketing itself: "Marketing is a system the sole purpose of which is to communicate with the marketplace."

Marketing, then, is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. The Marketing concept becomes a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all Business activities. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires.

Let's look not only at identifying customer needs, but also to satisfying them and anticipating them in the future. The right product, in the right place, at the right time, at the right price...

In that same spirit, Internet Marketing is a relationship between Business and customers and prospects that takes place in Internet Media, such as Search Engines and Web Pages.

Furthermore, Online Marketing is a relationship between Business and customers and prospects that takes place in Online Media, including Email, Mobile Phones and Internet.

As you recall, a Marketing Relationship is a specific conversation between Business and a market.

Therefore, Internet and Online Marketing are relationships between Business and customers and prospects that take place in the New Media of today, and New Media of the future.

Internet and Online Marketing are relationships between Business and customers and prospects -- the only difference between these relationships and other Marketing processes is the Medium!

What, then, is the Opportunity and the Potential offered by this unique Marketing Medium? Let's compare and contrast:

  • If a Medium has a continuously shrinking Market, the potential for doing Business in that Medium approaches zero.
  • If a Medium has a continuously growing Market, the potential for doing Business in that Medium approaches infinity.

This, then, is the crux of everything we have to discuss in this and subsequent conversations.

  • If you want to grow your Local Business, you must participate in the largest and fastest growing Markets for what you offer.
  • If Business is not communicating with a continuously growing Market there can be no relationship with that Market and little or no Business comes from that Market.

What Relationships do you want with your Market?

Over 1 Billion Local Searches are performed every month on the Internet... if your Customers do not find you, from whom will they buy???

The Internet is one of the largest and fastest growing markets in the known Universe. Ecommerce and multinational companies have created extraordinary fortunes based solely on Internet Marketing. Local Internet Marketing for small Business is quite a different animal, as we will discuss in subsequent conversations.

To learn more about Internet, Money and your Local Business browse our Web Site and see if our ideas work for you and your Local Business.

What is Internet Marketing? It very well could be salvation for you local business. Marketing local business online is your studied response to changes in shopping and buying habits. Truth be told, few people are looking for what you offer in newspaper ads or Yellow Page spreads. Be found!


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